Skip main navigation
Close menu


Privacy Policy

Privacy is of great concern to Zoo New England. We try to extend to our website visitors the same level of privacy that we demand from other websites. We will not sell, trade, exchange or otherwise make available any personally identifiable information to any other company or organization not directly affiliated with Zoo New England.


Zoo New England may offer visitors the ability to sign up for email newsletters and announcements. We will never sell your email address or share it with anyone else not directly affiliated with Zoo New England.


We use cookies to make our website work more efficiently, personalize your user experience, and analyze website traffic. Our digital marketing partners (third parties) may use cookies to collect or receive information from our websites and use that information to provide measurement services and targeted ads. You may opt out of cookie placement through your browser settings. You may also opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page.

Google Analytics

Zoo New England uses software programs to analyze traffic to this website. These programs collect aggregate data.

Google Analytics is a web analysis service provided by Google. Google utilizes user data such as the browser and computer settings that track whether a user is a returning visitor to track our website’s use, prepare reports on the user’s activities and share them with other Google services. Google may use the data collected to personalize the ads of its own advertising network. The data collected by Google Analytics does not contain any information that personally identifies you. You may opt out of Google’s use of cookies or device identifiers by visiting Google’s Ad Settings

User ID for Google Analytics

Google Analytics uses a user ID feature that allows for more accurate tracking of users by associating that user with the same ID over various sessions and devices. It is set up in a way that does not allow Google to identify an individual or permanently identify a particular device personally. The User ID extension could connect data from Google Analytics with other data about the user collected through this website.

Google AdWords

Zoo New England utilizes the AdWords service to serve tailored ads (search, display, etc.) to users off-site. This service can be used to remarket based on visits and behavior. AdWords collect information using the same cookie technology described above. These cookies do not contain any personally identifiable information. Opt out of Google’s use of cookies by visiting Google’s Ads Settings

Social Media, Other Websites, and Apps

This website uses conversion tracking pixels that allow us to follow the actions of users after they are redirected to our website after clicking a Zoo New England advertisement. We can record the effectiveness of these advertisements for analytical and marketing purposes. The collected data remains anonymous. This means that we cannot see the personal data of any individual user. However, the collected data is saved and processed by the third-party vendor. The third-party vendor can connect the data and use the data for their own advertising purposes. The collected data may also allow these third-party vendors and their partners to show you advertisements on and outside their app or website. In addition, a cookie will be saved onto your computer for these purposes.

For information on each website’s advertising privacy and policies and how to opt out, please visit their respective websites: Facebook | Instagram | TikTok | Spotify | X

This website contains links to other websites and Internet resources. Zoo New England is not responsible for the privacy practices or the content of these other websites and Internet resources

Donor Privacy

Zoo New England will not share or sell a donor's personal information with anyone else, nor send donor mailings on behalf of other organizations.

Questions and Concerns

Questions regarding this Privacy Policy should be directed to